NEW YORK — Strategy's STRC preferred stock offers an 11.5 percent annualized dividend, targeting the $300 trillion global fixed-income market. Bitcoin holdings serve as direct collateral for its payout structure, giving investors indirect Bitcoin exposure alongside a fixed income stream. STRC is structured to trade near a $100 par value.
The product entered the market March 17, 2026. Anthony Scaramucci called STRC "Michael Saylor's iPhone moment" for Bitcoin adoption. Saylor echoed that framing, describing STRC as Strategy's "iPhone moment" and a breakthrough redefining corporate finance. He said the product is "meant to be like a money market."
STRC delivers a fixed yield — something direct Bitcoin holdings cannot. That structure targets institutions and individuals seeking yield-generating digital asset exposure. Strive has put $50 million into the product, marking early institutional commitment.
During Strategy's Q2 earnings call, Saylor outlined the company's plan to return STRC to par and compound Bitcoin per share. To support that goal, Strategy completed a roughly $105 million sale of digital assets, offloaded 3 million shares worth $291 million and repurchased about $81 million of its STRC preferred shares, which had been trading at a discount.
Strategy reported holding 843,775 BTC in Q2, representing 203,683 satoshis per share. The company raised $17 billion year to date, maintaining its position as the largest institutional Bitcoin holder. It recently acquired 22,337 BTC, reinforcing the collateral base that products like STRC depend on.
