Payward, the parent company of crypto exchange Kraken, reported adjusted EBITDA of $60 million in the third quarter, a 67 percent year-over-year decline.

The earnings contraction stands in sharp contrast to user growth: Payward's funded accounts rose 37 percent in the same period. This divergence—declining profitability during expanding user acquisition—points to deliberate choices in capital allocation. The company is investing heavily in marketing, technology infrastructure, and competitive pricing to gain market share.

Payward is also developing a personal finance AI agent and exploring prediction markets. Both initiatives require upfront spending that pressures near-term EBITDA while positioning the company for longer-term revenue diversification beyond core exchange operations.