Michael Phelps, the most decorated Olympian in history, joined The Familie for athlete representation. The partnership aims to expand Phelps' business portfolio, strategic partnerships and media opportunities, including investments, philanthropy and long-term global impact. The Familie is a talent representation and management company with offices in Los Angeles and Nashville that represents clients across sports, music, entertainment and culture.

Victory Live, a ticketing technology and analytics company, appointed Tony DiCamillo as senior vice president of business development. DiCamillo will report directly to Chief Revenue Officer Kate Howard and develop new partnerships and expand Victory Live's business with teams, venues, promoters and live event rights holders. He previously served as senior vice president of business development at Eventim USA and held the same role at See Tickets.

SeatGeek named Sara Providence as chief business officer, a newly created position. Providence will lead company strategy, business development and corporate communications, identifying growth areas for SeatGeek within ticketing and adjacent to live entertainment. The appointment comes as SeatGeek increases investment in AI across the fan and rights-holder experience.

Sports prediction market Novig promoted Ari Hirsch to chief product officer, the company's first in that role. Hirsch will report to co-founder and Chief Technology Officer Kelechi Ukah and oversee product design and engineering, including onboarding, market discovery, trading and withdrawals. Hirsch joined Novig in February 2023 as a founding engineer and most recently served as head of engineering.

DAZN appointed Eric Welles as executive vice president, North American ad sales. Based in New York, Welles will lead DAZN's advertising sales organization across North America. The company also hired Mike Mobley as senior vice president, national sales; Alex Gleitman as vice president, national sales; Mandy Medsker as vice president, local media and regional sales; David Coletti as head of global research and measurement; and Adam Anshell as vice president, partner management.