MyMonthlyCar aims to generate $300,000 in revenue during its first year by connecting dealerships with customers seeking flexible month-to-month used car rentals. The startup projects securing 100 dealerships and managing 2,000 monthly rentals after launching its insurance program later this year.
Founder Igor Dobrianskyi identified the opportunity in America's 76,000 car dealerships, where millions of used vehicles depreciate on lots. The market gap exists for individuals needing vehicles for several months, who face limited and expensive options.
The business model charges dealerships nothing to list vehicles. Revenue comes from a 10 percent transaction fee from dealerships and a separate 10 percent fee from customers. The platform also offers dealerships a rent-to-own path that converts renters into vehicle purchasers.
Dobrianskyi co-founded the venture with CPO Kostiantyn Gitko and CTO Vadym Zotov, all from Ukraine. Dobrianskyi moved to the U.S. with his family following the Russia-Ukraine war.
Dobrianskyi's prior experience includes owning a car rental company in Ukraine, where financing constraints limited scaling. In 2016, he launched SizeCar, a peer-to-peer car marketplace that expanded to 40 European cities.
MyMonthlyCar has already signed seven dealerships for testing. A critical bottleneck is finalizing its own insurance program, now in development with an insurance broker and intended to offer customers various coverage types. Insurance and liability coverage were the primary concerns raised by dealerships during early conversations.
Dobrianskyi said insurance is essential: "You need to have your own insurance as a platform." The startup was selected for the 2026 Startup Battlefield 200 and will exhibit at TechCrunch Disrupt from Oct. 13 to 15 in San Francisco.
