The World Bog Snorkelling Championships draw hundreds of competitors annually to the Waen Rhydd bog, located outside Llanwrtyd Wells in Mid Wales. Participants, many in costumes, descend into murky river water to snorkel two 60-yard lengths against the clock.

Neil Rutter, a 42-year-old teacher from Bath, holds the world record for bog snorkelling with a time of 1 minute, 12.34 seconds, set in 2023. A six-time World champion, Rutter broke the record twice since first competing in 2017 before entering retirement.

Rutter's edge came from his swimming background. "I used to be a swimmer in my youth and I used a butterfly kick," he said. That propulsion method provided an advantage in the bog's conditions.

The competition takes place in a trench dug four feet deep and three feet wide, spanning 120 yards. Rules prohibit recognized swimming strokes, requiring propulsion primarily from the legs with minimal arm use.

The annual tradition began 40 years ago after locals brainstorming in a pub decided to create an unconventional sporting event. Bob Greenough, a volunteer organizer for the championships, explained the origins. "They were brainstorming in the pub and they didn't want to do another running event," Greenough said. They considered swimming, but the local river was either too shallow or too fast.

"Someone said, 'Well, I've got a bog in my back garden'," Greenough recounted. The group inspected the bog and realized traditional swimming was not feasible, leading to the concept of snorkelling.

Llanwrtyd Wells was already building a reputation for unusual events. The town hosts the Man versus Horse Marathon, which started in 1980, a 22-mile race over rugged terrain—bogs, ditches and steep hills—between runners and mounted horses. That event also originated from a pub argument.

The town also hosts the World Alternative Games every two years, featuring events like wife carrying, worm charming and tin bath racing. The enduring popularity of bog snorkelling 40 years after its inception demonstrates the appeal of unconventional sports, drawing participants from around the world.