SAN FRANCISCO — OnlyFans CEO Keily Blair said artificial intelligence cannot replace human-created content on the platform, making the case during an appearance at Bloomberg Tech London that the company's human-first policy is a durable competitive advantage.
The platform bans fully automated accounts, a policy Blair framed as core to its business model. OnlyFans argues that what fans are paying for is genuine connection with a specific person—something an algorithm cannot replicate.
The company projects $7.95 billion in revenue by 2026, along with 477 million users and 5.45 million creators. Those numbers, if realized, would represent a substantial expansion from current levels and reflect management's confidence that demand for human-made content holds even as AI-generated material proliferates.
The business model depends on creators earning directly from fans through a revenue-share structure that gives creators a significant cut of what subscribers pay. That arrangement ties platform growth directly to creator earnings, creating an incentive Blair said AI accounts would undermine.
The rise of deepfakes sharpens the stakes. Non-consensual synthetic content is a documented harm, and Blair positioned OnlyFans' identity-verification requirements and human-only policy as a structural answer to that problem—one that also happens to protect the platform's monetization.
As AI tools grow more capable, Blair said human content will become more valuable, not less. The $7.95 billion revenue target is effectively a wager on that thesis.
