sports finance

Despite ongoing merger talks, LIV Golf firmly commits to a full schedule through 2026, signaling the Public Investment Fund's unwavering long-term play.

Saudi Arabia's Public Investment Fund poured billions into LIV Golf, challenging the PGA Tour's dominance and forcing a reevaluation of golf's financial future.

Sports titan Jerry Colangelo raked in nearly half a million dollars from Grand Canyon University in fiscal 2025 as a board trustee, raising questions about the blurred lines between advisory roles and lucrative commercial deals.

Sportico's latest list of highest-paid athletes of all-time isn't just a scoreboard of talent; it's a stark look at the financial empires built on endorsements, equity, and global brand power, proving the real money is made off the field.

Kalshi's intensifying lobbying push in Washington, D.C., seeks to unlock a regulated prediction market for sports outcomes, potentially redefining athlete valuations and league revenue streams across a multi-billion dollar vertical.