Tag
sports finance
5 articles
LIV Golf Goes Full Throttle Through 2026 — PIF's Billions Lock Down Golf's Future
Despite ongoing merger talks, LIV Golf firmly commits to a full schedule through 2026, signaling the Public Investment Fund's unwavering long-term play.
PIF's $5 Billion Bet on LIV Golf Reshapes Professional Game — Why PGA Tour Is on the Ropes
Saudi Arabia's Public Investment Fund poured billions into LIV Golf, challenging the PGA Tour's dominance and forcing a reevaluation of golf's financial future.
Colangelo's GCU Paycheck: Half-Million Dollar Influence or Conflict?
Sports titan Jerry Colangelo raked in nearly half a million dollars from Grand Canyon University in fiscal 2025 as a board trustee, raising questions about the blurred lines between advisory roles and lucrative commercial deals.
Athlete Billionaires: The Richest Names in Sports
Sportico's latest list of highest-paid athletes of all-time isn't just a scoreboard of talent; it's a stark look at the financial empires built on endorsements, equity, and global brand power, proving the real money is made off the field.
Kalshi's $50M DC Push Eyes Sports Prediction Market
Kalshi's intensifying lobbying push in Washington, D.C., seeks to unlock a regulated prediction market for sports outcomes, potentially redefining athlete valuations and league revenue streams across a multi-billion dollar vertical.