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Tag

nielsen

2 articles

Research & Analysis20d ago

Nielsen's Private Ownership: Creator Economy Focus, Transparency Concerns for Media

CFO Jessica Holscott led Nielsen's transition to private ownership, enabling investment in digital content measurement and reducing public financial reporting.

Sports Business60d ago

Buffalo, Kansas City Lead NFL Fandom Index

Nielsen's inaugural Scarborough NFL Fandom Index shows mid-sized legacy markets drive the sport's most intense fan engagement.