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Tag

marketing strategy

2 articles

Ally's 50-50 Sports Pledge Delivers Early Success, Exposing Industry Gaps
Sports Business183d ago
Ally's 50-50 Sports Pledge Delivers Early Success, Exposing Industry Gaps
Ally Financial achieved equal investment in women's and men's sports a year early, showing clear returns through increased brand trust
Rockies Unleash 'Glizzilla': $45 Hot Dog — Genius Marketing or Fan Rip-Off?
Sports Business194d ago
Rockies Unleash 'Glizzilla': $45 Hot Dog — Genius Marketing or Fan Rip-Off?
The Colorado Rockies' new one-pound, 23-inch Glizzilla hot dog, priced at $45, ignites a fiery debate over stadium concession economics and whether it's a shrewd viral marketing play or an insult to the average fan's wallet.