Tag
game pass
2 articles
Xbox CEO Sharma: Division Not for Sale During Deep Cost Cuts, Strategy Shift
Asha Sharma, appointed in February, confirms Xbox remains a long-term commitment despite thousands of layoffs and studio divestitures, pursuing a new operating model and content strategy.
Double Fine's Niche IP Boosts Microsoft's Gaming Moat, Validating Game Pass Economics
The critical success of Xbox's unique studio, Double Fine Productions, strengthens the Game Pass value proposition, diversifying content and reinforcing Microsoft's long-term subscription strategy against rivals.