Tag
action cameras
2 articles
GoPro's Software Bet: Can Subscriptions and Accessories Cover the Hardware Gap?
Unit sales are falling and DJI is closing in, so GoPro is racing to make subscriptions and high-margin accessories carry the business.
GoPro's Mission 1 Bets on Higher ASPs to Escape Commoditized Market
The new action camera's larger sensor targets professional users and higher average selling prices as GoPro fights margin pressure from smartphones and DJI.