PGA Tour

Co-founder Matt Kendrick is pushing the YouTube brand into retail, television and tour-level sponsorship as it nears 820 million views.

Cycling crowns its champion in Paris while Formula 1, the PGA Tour and MLB generate massive revenue and reshape player valuations.

The controversial golf league faces an uncertain future if its primary financial backing from Saudi Arabia's Public Investment Fund retreats, raising critical questions about its operational viability and player commitments.

Despite ongoing merger talks, LIV Golf firmly commits to a full schedule through 2026, signaling the Public Investment Fund's unwavering long-term play.

Saudi Arabia's Public Investment Fund poured billions into LIV Golf, challenging the PGA Tour's dominance and forcing a reevaluation of golf's financial future.

A data-driven golf model, boasting 16 major predictions nailed, unveils its surprising favorites for the 2026 Masters, but the true prize is the career-defining leverage a green jacket delivers.

Golf's most hallowed grounds are ready for the Masters, where the world's best golfers chase history, immense prize money, and the sport's most coveted apparel.