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Marketing

3 articles

Sports Business20d ago

Novig Ad Featuring Sydney Sweeney Draws Athlete Backlash

Professional female athletes globally criticized a prediction market's advertisement for hypersexualizing women in sports.

Technology49d ago

AI Is Here to Stay. The Haters Aren't Wrong, Just Outvoted

A marketing veteran argues against AI-generated copy, then asks ChatGPT to defend itself — with predictably hollow results.

Sports Business71d ago

WNBA's Season 30 Championship Chain Goes Viral, Driving League's Surging Value

The WNBA's championship chain became a viral sensation in Chicago, reflecting the league's booming cultural and commercial appeal.