Coinbase launched a hardcover children's book titled "If You Find a Penny" priced at $21.01, bundling a $50 bitcoin bonus with each physical copy. Pre-orders opened Thursday, Nov. 12.
The narrative—a rhyming bedtime story—follows a coin facing a financial system resistant to change. The timing is deliberate: Coinbase tied the launch to the one-year anniversary of the U.S. Mint halting penny production, positioning digital assets as the logical next step in currency evolution.
Each book contains a unique QR code on its final page. Buyers can claim the $50 bitcoin incentive through a verified Coinbase account. Redemption is limited to U.S. residents 18 or older; children cannot directly claim the bonus.
Coinbase allows up to five book purchases per buyer, with each copy qualifying for one bitcoin redemption. Codes are valid through Jan. 31, 2027. Bitcoin deposits arrive within one to two weeks of verification.
Coinbase targets shipping pre-orders before Dec. 18 for holiday delivery, though dates are subject to change. The company also offers a free digital edition online for families who want the story without the physical copy or bitcoin incentive.
Coinbase Chief Marketing Officer Catherine Ferdon framed the book as family-centered education. "Kids are going to ask why the penny is gone, and 'ask your parents' isn't an answer," she said. "This is a story families can sit down with together, away from a screen, and it comes with a first step into bitcoin for the kid's future."
The launch signals Coinbase's push beyond core trading services. Last week the exchange secured final federal approval for its national trust bank on Nov. 6.
