Amazon's Prime Video is generating revenue on a tens-of-billions run rate, CEO Andy Jassy announced Thursday on the company's earnings call—a significant disclosure that quantifies the streaming service's financial performance for the first time.
Jassy had previously told investors in May that Prime Video had reached profitability. The new guidance pins down the business's scale: a revenue trajectory that has entered a new financial tier, powered by the 2021 acquisition of MGM Studios for $8.5 billion.
Amazon MGM Studios generated more than $1.2 billion in global box office sales this year, led by "Project Hail Mary," which grossed $684 million worldwide. The Ryan Gosling film, which opened in March, ranks as the studio's highest-grossing release to date. The studio also delivered "Verity," though it recorded at least one underperformer with "Melania."
On the streaming side, Prime Video's content library is driving subscriber engagement and ad revenue. "Reacher" Season 4 drew 66 million global viewers in its first 28 days; Amazon has greenlit Season 6, with Season 5 in production. Other performers include "The Boys," "Fallout," "The Summer I Turned Pretty," and "Off Campus."
Sports content has emerged as a critical revenue driver. "Thursday Night Football" averaged 17.7 million viewers in its first six games this season, a 16 percent increase year-over-year, according to Nielsen data. Prime Video also carries NASCAR, the Masters, and UEFA Champions League soccer. The service's second season of NBA games drew over 2 million viewers.
The combination of theatrical releases, original series, and sports rights has created a diversified revenue engine. For Amazon, Prime Video is no longer a loss leader subsidizing e-commerce loyalty—it is now a standalone profit center with enough scale to justify the MGM acquisition and compete directly with Netflix and Disney.
