Minivans are staging a comeback in the U.S. auto market. Sales rose 21 percent last year, far outpacing the 2 percent expansion across the overall auto market, according to industry reports.
The driver: affordability. Minivans start around $40,000, compared to more than $67,000 for large SUVs. That $27,000 gap is moving purchase decisions.
Chris Heck, head coach at Jeff Wyler Superior Honda in Cincinnati, reported a 30 percent increase in Honda Odyssey sales over the past two years. Heck attributed the surge to price segment and fuel economy.
Practical features matter too. An Edmunds analysis showed the Honda Odyssey offers 50 percent more cargo space than large SUVs—enough to fit a washing machine when the third row folds down. The Odyssey's third row folds flat into the floor, and the middle row reconfigures between bench and captain's chairs, allowing multiple interior layouts.
Minivans have also improved their driving dynamics. Heck noted their lower center of gravity makes them handle more like cars. Power sliding doors on both sides ease entry and exit for seniors, children and pets.
Jess Laird, a parent of two, switched to a Toyota Sienna, citing how the vehicle fits her family's needs and keeps everyone comfortable during trips.
Minivans now hold a 2.4 percent market share, their highest level since 2019. SUVs remain the dominant segment, but the shift reflects growing consumer focus on practical, value-oriented family transportation as household budgets tighten.
