MyPlots, a party promotion and ticketing app, has grown to over one million users since launching in January 2025. The platform takes a 20 percent cut of all ticket sales—a economics-first model that generates revenue while its 21-year-old founder, Jack Schwartz, maintains he has no operational responsibility for the events listed on it.
Schwartz started throwing parties in Los Angeles at age 14. He built MyPlots by leveraging his personal brand on Instagram and Snapchat, initially capturing the under-21 market in LA through after-prom events. The app now attracts older attendees. Daniel Herring, a 30-year-old promoter, said MyPlots has largely displaced Partiful for event promotion in LA over the past year.
The platform's mechanics are straightforward: hosts create events, invite guests, target past attendees, and send updates. Guests RSVP and buy tickets directly through the app. MyPlots does not share phone numbers with promoters for off-platform use, protecting user privacy.
The 20 percent take rate became a competitive advantage when MyPlots launched. Partiful, a rival, announced its own in-app ticketing in June. Schwartz's tech stack is described as "amateur" compared to competitors, but the app's differentiation rests on its association with exclusive, luxury parties and the perception of cool.
Some Manhattan parties command table sales of $27,500. An examination of the app in mid-July 2026 showed events ranging from an all-ages rap show at The Mayan nightclub in downtown LA to a mansion party in Encino. That Encino event included a disclaimer stating organizers were not liable for "anything negative that could happen" before, during, or after the event.
The business model creates tension. MyPlots processes payments for these events and collects revenue from them. Yet Schwartz states he has "no idea who 95 percent of [the promoters] are" and maintains he bears no legal responsibility for event execution or safety.
The app nominally requires users to be 18. However, Schwartz acknowledged that "people find ways around that." MyPlots integrates Stripe, which permits users as young as 13 if a parent is enrolled on the account—a technical loophole that muddies the platform's age enforcement.
This structure—high revenue take, minimal operational oversight, and founder deniability—mirrors the liability question that has haunted user-generated platforms. MyPlots extracts 20 percent of sales while its CEO disclaims knowledge of and responsibility for the majority of events the platform facilitates and profits from. Whether that separation holds legally remains untested.
