SAN FRANCISCO — Sony is expanding its Inzone gaming peripheral lineup, introducing new hardware and updating existing products at a moment when competitors are slashing prices on high-performance machines.

The company unveiled the Inzone H6 Air, a wired open-back gaming headset priced at $199.99. The H6 Air uses 40mm drivers derived from Sony's MDR-MV1 studio headphones, which retail for $419.99. The open-back acoustic design prioritizes spatial audio over active noise cancellation, aiming to reproduce in-game sounds with directional clarity.

It is Sony's first open-back offering in its gaming line. Open-back headphones are popular with audiophiles but less common in gaming. At $199.99, the H6 Air positions itself competitively against existing open-back options from other manufacturers.

Sony also announced the Inzone M10S II, an OLED gaming monitor optimized for first-person shooter titles, priced at $1,099.99 and available later this year.

Alongside the new products, Sony introduced cosmetic updates to several existing Inzone items and cut prices on current models — up to $130 off the Inzone H9 Wireless Noise Canceling Gaming Headset and $20 off the Inzone Buds Truly Wireless Noise Canceling Gaming Earbuds.

The timing is notable. Gaming laptops equipped with an RTX 5060 GPU, Ryzen 7 CPU and 32GB of RAM are now available for $1,099 — the same price as Sony's new monitor. An Alienware 16X Aurora with an Intel Ultra 9 processor and RTX 5060 is listed at $1,729.99, down $1,450 from its original $3,179.99. Similar deals are available on Lenovo Legion models.

That kind of discounting compresses margins across the hardware category and raises the question of whether consumers will pay a premium for Sony's peripheral brand when a full gaming rig costs the same as a single display.

Sony's capital allocation into Inzone reflects a push to diversify revenue beyond its PlayStation console business, using its audio and display engineering to compete in specialized gaming hardware — a segment where brand and specs, not just price, historically drive purchase decisions.