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Tag

Motorsports

2 articles

Sports Business112d ago

F1 Drivers' Shades: Performance Edge, Million-Dollar Brands, and The Ultimate Business Play

The ubiquitous sunglasses worn by Formula One drivers are far more than a fashion statement, representing a critical blend of optical performance, driver protection, and multi-million dollar commercial endorsements.

Sports Business121d ago

NASCAR's Executive Power Shift: O'Donnell, Kennedy Step Up — Billions On The Line

Steve O'Donnell and Ben Kennedy are poised to lead NASCAR's daily operations, a strategic pivot for the racing giant as Jim France maintains his chairman role.